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When it’s about keeping customers on your website, the most important thing to do is give them what they want to see. Now, understanding what your customer wants is a tricky task to do. A little shift can make your customer to leave your site or to stay on your website for long. It all depends on what you are giving them. There are many rules and strategies made for keeping the customers on your website. Here are we discussing a few of them. Let’s see the golden rules for keeping customers on your website.

User Experience

Well, there is nothing in the online world that can be judged without user experience. Whatever your product and services are, if you are not good at user experience, everything is waste. If your moto is to grab the attention of your customers, you need to make sure they must feel good on your site. And, to give a pleasant experience to your customers, you need to provide better and effective content.

Help your customers

Helping your customers does not just mean to communicate with them and taking feedbacks. You need to get sure that your customers are feeling comfortable on your website. If your customers are looking for something on your website and don’t get what they want, maybe you are lacking somewhere. Make sure your site has the correct and informative updates. Your images need to be clear and attractive. Your navigation needs to be good and correct. The interface must be good in every sense and it should not confuse the visitors.

Everything should be interactive

Your website needs to be interactive enough to catch the attention of the user. Avoid animations like when you tap on it, it doesn’t give you results or anything, its’ useless. You have to put anything and everything on the site for a reason. Make sure the content you are putting on the site should be readable and easy to understand. Design your website in every good way possible for each resolution.

Mobile optimization

If your website is good at the desktop but doesn’t respond properly on mobile and smartphones, it is useless. Because more than 50% of web traffic is coming from mobile phones. If your website is not responsive, think about how much traffic you are losing. Google is now giving ranking to websites based on mobile responsiveness. Also, make sure that your website should have the least loading time.

Targeting features

The last on the list of the golden rules for keeping customers on your site is targeting customers on behalf of some aspects like their interest, their age group, type of audience, etc. If you are ready to optimize content for your website, you must optimize the site for SEO. Identify who are your clients? What are they searching for the most? At what time they are active on the internet? All about the values, the beliefs and other objectives you should clarify.

Now, you know the golden rules for keeping your customers on your website. You can try these strategies and share with us how it helps you.

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