Without giving favour to Digital Marketing, the current pandemic situation forced every business to depend on digital strategies. In future times, your clients and partners are less likely to visit your office and shake hands. And who knows for how much time it will last for. Everyone is in the panic mode that all are likely to take a big leap in the digital strategies for their business. We are going to discuss how to scale business digitally post-COVID 19?
Take Care of Existing Customers
If you will not stay keep in touch with your old clients, you will lose them. It is much time saving and cheaper to retain old clients than to search for new ones. Having marketing automation can help you to stay in touch with your old or existing customers. Make sure you stay away from cold emails and other promotional messages. Instead of this, create a personalized message to send to your customers and make a lasting impression.
Think about something creative and thoughtful marketing campaign to boost your ROI. By doing this, you can free up your time, energy and money too. Stay engaged on social media as your clients are most active on social media. There are many social platforms like Facebook, Instagram and LinkedIn where you can get reviews about your business and services.
Don’t Increase The Prices
The way you will deal with your customers in the current situation will last forever in everyone’s mind. Even if you are in high demand situation, consider increasing the prices. Don’t take advantage of the situation, keep in mind to serve the community.
Build Visibility In The Market
As social distancing and online working are the ‘New Normal’ now, everyone is spending their time on social media and online businesses. No doubt, paid marketing is cheaper now and making 71% more ROI than before. With paid marketing, virtual events have helped every business to gain visibility.
Have A Touch Base With Your Customers
If we talk about the current uncertainties, it is very important to stay connected with your clients. The working styles have been changed and now every customer wants updates of every minute. Apart from the calls and emails from the clients, you can update your website with banners and other necessary information. Flexibility and a little availability can make a long-lasting impression with your customers.
Have a look at your working hours, new products, changes in business, and update website according to it.
New Marketing Is Customer Support
All business is constantly changing customer scenes since the recession has been started. Train your executives for dealing with customers and it will impact the situation highly.
Measure & Analyze
While staying busy in creativity and innovation, it is also important to keep a track on your work and what is working for you too. Measure and analyze client’s responses to your content, experience, communication and other strategies.
Test, Learn, Repeat
As not everything will work for everyone, almost every process is unique to every work or business. Test new strategies, learn from them and repeat the process. Keep an eye on the latest updates on COVID-19, customer behaviours, social media results to understand everything in the market.
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