If you are doing the website optimization and still you are having trouble to get the rank, then maybe you are lacking to choose the keywords. Keywords are the building blocks of the website without which your website optimization is incomplete. The blocks you choose will define the capacity and ranking of the website. That is why it is important to choose the right block for your website which can also compatible with customer search intentions. Let’s have a look at the tried and true method of how to master keyword research in 2020.
Select the Tool
When it comes to great keyword research, it uses third-party tools. It generally starts with some of the free trials, I highly recommend start using the free tools and have practice with it before you go for the paid software and tools. It always better to gain knowledge before you spend much investment. There are some effective and reliable tools you can rely on are, SEMrush, Google Ads Keyword Planner, Ubersuggest, Ahrefs.
List the Topics
Identify your business’s topic and make a list of it. The topic should have the words of keywords that relate to your business, brand, products, and services. Think about the products and services that you are offering and what could customers type in search results. For example, if your products are sports types of equipment, think about how can you define them and what are the perfect keywords for it. It can be baseball gloves, bat, batting helmet, athletic cup, etc. Your topics and keywords will give you a more focused definition of searching.
Google Keyword Planner
This tool will help you to research the latest keywords related to the topics, your competitors’ keywords and it organized them according to the difficulty and search conversions.
Let’s know how Google Ads Planner works.
- Create a Google ad account.
- Click on the ‘Tools’ at the top right corner.
- Click ‘Planning’.
- Click ‘Keyword Planner’.
- Enter 2-3 topics into ‘Find New Keywords’ and press enter.
- Sort by difficulty, the higher the difficulty, the higher the competition.
Remember one thing, your customers are trying to solve their problems and want to get more information about their queries, and that is why they are using search engines. Keyword research is not a science but is not less than an art. By understanding the customer’s intent you will get the answer of how to master keyword research in 2020.Thanks for Reading. Like this article?
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