Website – An Expense or an Investment?

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I am sure you know about what is a quality website. But the question about it is a website is an expense or an investment? Developing a website does not take much but when it comes to creating a quality and creative website it takes something extra. You need to have complete planning + commitment + consistency. Without these 3 essential and effective things, nothing can work.

Getting a quality website is not an expense but rather an investment. -Dr. Christoper Dayagday

Before we come to the point we all know that a website consists of web pages and many more things. But, how you manage the pages and those extra things will tell everything about the future of the website. So, let’s get to know how to create a quality website and make it an investment.

Do’s –  for the effective investment

Plan everything

The first and most important thing you need to do is planning. Everyone knows planning is everything and every quality work starts with effective planning.

Ask yourself what is your end goal? What is the purpose of your website? What is your target audience? What type of content do you want to post on it?

Answers these questions and plan accordingly. If you are confused and don’t know what to do with your website, you don’t need to worry, just take a break. You can also take the help of your mentors from the same field and discuss it with them. Plan everything keeping mind all the aspects including business, social, environmental and other requirements. Create a design that should be simple but elegant. The design of the website is the first thing that your audience will look at. Make sure you make it quite unique.

Perfectly Responsive

The next step you should check is if your website theme is responsive or not. And if you are creating it from scratch which means with coding, then make sure your website is responsive to any screen layout. Research about mobile searches frequently. Obviously it will be increasing and if your website is not responding like a pro then you should make some changes. If your mobile searches are high, consider to build a new version of the site or you can redesign it. Make sure your website should quickly respond to mobile phones. If you want to know more check out our blog ‘Responsive design v/s Adaptive design’.

A recent study shows that 62% of the searches from mobile devices.

Creat Easy navigation

You should have menus and pages exactly easy to find and navigate. Create pages clearly organized under related menus. You should also have easy ways and navigation to get back from any page to the home page. Clear and effective navigation will lead to greater conversion.

Should easy to find

While choosing a domain name consider that is should be easy to find. Don’t choose a complicated name for your website. You should have a website name that is relatable to your purpose or brand. It should define your goal. Make sure your domain name is easy to pronounce, easy to spell, short, easy to remember and catchy. To know more about domain names check out our blog ‘Domain name selection for your website and its importance’.

Contact on the top

You have seen many websites that have contact access on the top. These websites are more effective for the contact connection rather than the websites that have connection access at the bottom or another part of the website. Make sure that you put your contact information on the top of the website or where it can be easily seen so that visitors can easily find you. If you place contact information on a different page make sure the navigation is correct. If you are putting social media connections on your website, place it on the top and re-check the links before you publish it.

Accurate content

The biggest challenge while creating the website is content. If you have a brand and you have an e-com website make sure you put good product images on it. Another way, if you are a blogger keep in mind to put attractive graphics and accurate and informational posts for your readers as your visitors are going to read it. As a professional, make sure you put the information about your brand, your work and also about yourself accurately. Always remember, the content on your website reflects your brand and you. To know about how to create better and effective content check out our blog ‘Content writing- Are you creating great content?’.


The last thing of Do’s is to maintain the website. Keeping your website updated is one of the most effective things you can do to increase traffic. You can put blogs once in a week or if you want a boost in traffic make time to put content on a regular basis as we do. It also helps to secure your website if you are checking it regularly. Through maintaining it you will know if your website is an expense or an investment. To know about how to maintain a website check our blog  ‘Website maintenance tips every business should know’.

Don’t – for the effective website

Never depend

Don’t depend on anyone or anything to make your website grow like magic. Do it all by yourself. That does not mean build your website on your own. You can, of course, hire a web designer but make sure you keep your eye on it. Get your website designed exactly as you want. Nothing will understand your goals, your opinions and your brand like you do. You will have experience of everything. Don’t let anyone make assumptions about your website.

Expect instant results

If you think your website will give you instant results and will make you a millionaire overnight. You are completely wrong! Nothing in this world comes easily. Success does not come overnight. It takes effort, hard work, dedication, and consistency. Keep learning and apply it. Keep changing yourself and keep update your brand. In short, have patience. It will not make you a millionaire in one day, but one day it will.

Spend all the money

You should consider the difference between an expense or an investment. Make sure you spend your money wisely. Do a little research if you are going to create your website. You can have a well-designed site by a freelancer or give thousands to the web agencies. The choice is yours. Always think about making a decision and especially if it is about your own website. Get completely sure before you spend money anywhere.

Expect a perfect website

The universal truth is ‘nothing is perfect’. And this is true. Don’t expect that you will have the perfect website that no one has. Well, it can happen but the fact is a website is never done. A website is always and always is an ongoing process. If it is not, it is not a quality website.

So, these are the do’s and dont’s that you should keep in mind while making a quality website as an expense or an investment. Make yourself prepared for everything. You can know more tricks with our relatable blog, ‘10 things your website should have’.

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