If we talk about psychology, then no doubt it is a complex subject that anyone can understand. In fact, scientists are still struggling to find out why we dream while sleeping. However, we are here talking about design psychology that can be understood on the basis of how the human mind works on this. Let’s get to know how to use design psychology in your projects?
A human mind is pre-programmed to react on certain things and that define how we think. These patterns are called ‘schemas’. From magicians to designers everyone is using this trick to influence human brains. Even marketers use these psychological facts so that they can sell their products and services. First of all, let’s know about design psychology.
What is Design Psychology?
Design psychology can be defined well in many ways. Basically, it is the study on how our brain reacts to the designs and colours. There is a logic behind why we denote eco-friendly by green colour, or why the traffic signs are in red colour. So keep reading this blog to the end, we’ll discuss how to use design psychology to create your projects and get sales.
1. Program User’s Mind
Have you seen magicians? They use the same trick on their audience to gain attention. Even if we talk about the movies or TV serials, you must have seen that a car is crashing or someone gets shot by a gun and then the scene cuts into a break. Maybe the ad you are watching after is for car insurance. Isn’t so?
It is all about how to programme your mind and influence it. Same as digital marketers do, first of all, they define the product’s benefits, reviews and then they define their product.
2. The Color Psychology
The colours have the most effect on human brains. According to Moz study, they have found that there is a 175% boost in the sales rate when the signup button changed to yellow from green.
This is because of how we associate our emotions and reactions with colour. For example, if we talk about red colour, that defines danger, bold or strong persona. Whenever we see a red colour, our attention goes straightly towards the red colour. When graphic designers use these designs in their logos or creatives, they keep in mind the human psychology.
3. The Shape Psychology
Let’s take the example of Youtube. We can see that little triangle shape in red rectangle box that defines ‘play the video’. There is a reason why these signs and shapes used everywhere from Youtube to remote controls and create relatable actions. This is why we can easily find designs comfortable and understandable.
4. The Effective Minimalism
We live in a world where everything is crowded including ads, social media posts, banners, posters articles or blog posts. We all know that we can’t consume everything at once. So why not we remove the unnecessary distraction which is not relatable for us.
And to give something the limelight, we can follow minimalism. The biggest and great example we can see is Apple. Apple sells many products and still if you see their website, you can see how simple and minimalistic homepage they have.
5. Reflect Trust Through Your Designs
If you build trust towards your audience, add a photo. Studies show that if you add an image on a website, it will boost your results by 95%. Adding a photo is one of the effective ways to build trust in front of your audience. People love to see humans. There is a reason why you keep seeing smiling faces everywhere on the websites. It really impacts the human brain and boosts engagement rate of your website.
6. Choose The Right Font
If you want to stand out in the crowd, you need to pay attention to the fonts. And font do impact on human behaviour. If we take an example, serif font represents trust, formality, respect and it looks traditional. The reputed brands like Time, Rolex use these fonts for designing and branding.
So this was about how to use design psychology in your projects? We hope you find this helpful. Just remember with the right design and a little knowledge of psychology can perform a way better and go beyond expectations.Thanks for Reading. Like this article?
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